In Spring – Summer 2022, to best tell the qualities of WR.UP®, Freddy inaugurates @wrup_official a dedicated Instagram profile that presents the new collections, the news and all the initiatives of the WR.UP® world.
A collection that puts environmental sustainability first: from today, WR.UP® uses only organic cotton and recycled polyester fabrics, all with recycled elastomer and accessories.
A true dedication to Nature and the starting point of a series of essential renewals for the future that Freddy wants. The talent of Nima Benati was chosen as the interpreter of this vision of the green world, who therefore created the new WR.UP® SS22 campaign called “For Nature”.