Freddy. The Art of Movement.
Since 1976.

Freddy was founded in 1976 by Carlo Freddi as a company specialising in the production, marketing and sale of shoes for rhythmic gymnastics and pointe shoes for classical ballet.

The years of aerobics. The years of pure energy.

When fitness exploded in the mid-1980s, Freddy was there, playing a leading role. Inspired by icons such as Jane Fonda and Lara Saint Paul and to the sound of aerobics cassettes, the brand became the symbol of a new way of experiencing the gym.
The gym was no longer just a male domain, but a place for expression, sharing and freedom. Women became the protagonists of a true movement revolution — and Freddy was right there with them, offering a style that combined performance and personality.

During this period, the brand established itself as a benchmark in the fitness and dance world, conquering gyms, stages and international competitions — in part thanks to its collaboration with the Italian and French Aerobics Federations.

Freddy becomes a sponsor of the Italian Gymnastics Federation. This marked the beginning of an important collaboration that continues to this day, with Freddy working alongside the Italian national gymnastics team's athletes for three Olympic cycles.

In 2004, the company launched the new Dance Academy line, a fashion interpretation of the world of dance, presented by Joaquín Cortés, the famous flamenco dancer who became the company's spokesperson.

In 2005, Freddy became the official sponsor and supplier of the corps de ballet and the academy of performing arts and crafts of the renowned Teatro alla Scala in Milan.

Freddy became the official sponsor and supplier of the Italian Olympic team for the 2008 Summer Olympics in Beijing.

Athletes from the Italian Olympic team also wore Freddy clothing during the 2009 Mediterranean Games in Pescara, the 2010 Winter Olympics in Vancouver and the 2012 London Olympics, where they wore FGI uniforms.

The iconic WR.UP® was born in 2013. They are the world's most imitated shaping trousers and the only patented original. Thanks to the strategic placement of seams and inserts, the Italian technology behind the WR.UP® was an immediate success, marking the brand's entry into the US market.

Innovations continued in 2014 with the 3PRO BALLERINA shoes featuring a tripartite sole, and in 2015 with the D.I.W.O.® CURVE jacket, which is made from Freddy's patented D.I.W.O.® (Dry In Wet Out) fabric to ensure maximum breathability.

WRUP becomes a global success, entering the market in 48 countries.

Feline, the shoe with double cushioning sole, is also launched, along with 100% MADE IN ITALY, a collection entirely conceived, designed, and manufactured in Italy using the revolutionary BIO D.I.WO.® fabric: low specific weight, high coverage, quick drying, bacteriostatic capacity, thermoregulation, and environmental sustainability.

In 2020, it presents FREDDY ENERGY, a project entirely dedicated to wellness that begins with FREDDY ENERGY PANTS, women's pants designed to aid and facilitate physical exercise, athletic performance, and training in general, evoking feelings of well-being, harmony, and energy thanks to their innovative properties.

Freddy continues to prioritise environmental sustainability. From 2022 onwards, the WR.UP® collection will be made exclusively from organic cotton and recycled polyester fabrics, with elastomer and accessories all made from recycled materials.
Also in 2022, Freddy reimagines the warm-up shoes traditionally worn by dancers, creating the PUFF BOOTS: padded boots with a roomy yet snug fit.

Innovations continue in 2024 with the SEAMLESS and WR.UP® CORE lines, which are designed to offer maximum freedom of movement thanks to their innovative fabrics and shaping designs.

The ranking is just a number without beauty.
You are more than a medal to hang on the wall.

You are more than a close race against the clock.
You are more than your own record to beat.

On tiptoes, you can stop time.
Your legs can fly, leaving the world breathless.

Your muscles can overcome gravity and create impossible shapes.