The spirituality and symbolism of African art passed down through the centuries from the Yoruba people become the basis for the semantic code of Laolu Senbanjo, a young artist who has been able to convey the sacredness and meaning of his art from Nigeria to New York by using the skin as a canvas, thereby virtually uniting body and soul.

Freddy, always an art lover, lets itself be carried away by the tattoo culture and together with Laolu launches a capsule collection able to reinterpret menswear’s cult items.