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Technology
Fabrics
Sustainability
The Collection
WR.UP® Influencers
What they say about WR.UP®
How to wear them
F.A.Q.

WR.UP®
The world's most famous
SHAPING Pants.

Find out why they are so beloved
reviews stars
4,8/5
Find out why they are so beloved
reviews stars
4,8/5
Freddy's Sustainability Committment - Learn More
WR.UP® Fits Better

The world’s most copied shaping pants, the only authentic ones -patented and designed in Italy- are now entirely eco-friendly.

Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and silicone finishes, this innovative design naturally emphasizes and enhances the curves of every woman.

Smoothing effect

WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

Lifting effect

WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

Shaping effect

WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.

WR.UP® Technology video cover

The innovative fabrics
of the WR.UP® collection
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  • Jersey Denim
  • Organic Cotton
  • Vegan leather
  • D.I.W.O.® - dry in, wet out
  • TencelTM
  • Jersey Drill
  • Shuttle-woven fabric
Jersey Denim
Organic Cotton
Vegan leather
D.I.W.O.® - dry in, wet out
Tencel
Jersey Drill
Shuttle-woven fabric

It looks like denim yet is as comfortable as a pair of leggings

Unlike the traditional shuttle-woven denim fabric, which is rigid and only stretches one way, our denim-effect cotton jersey is 100% bi-stretch and allows the pants to stretch in two directions. The result is a soft, light, and comfortable fabric that fits perfectly to the body, without getting creased. It looks like denim yet is as comfortable as a pair of leggings.

Eco-friendly cotton

The cotton of the new WR.UP® garments labeled (RE), is 100% organic from socially sustainable organic farming. The elastomer also comes from recycled materials converted into elastic fiber.

Low-impact polyester

All the new garments labeled (RE) are made of 100% vegan leather and contain low-impact polyester obtained from recycled plastic bottles converted into new fiber. The elastomer also comes from recycled materials converted into elastic fiber.

Breathability and thermoregulation

D.I.W.O.® is a technical fabric patented by Freddy that features a “dry in, wet out” effect and helps wick sweat away from the body, thus keeping the skin more fresh and dry. The D.I.W.O.® fabric of the new WR.UP® garments labeled (RE) is eco-friendly as it comes from plastic bottles converted into new fiber.

Natural and bio-degradable

The fiber of the TencelTM fabric has antibacterial properties and is fresh and comfortable on the skin. Obtained from the eucalyptus plant, ecologic, and biodegradable, this fabric is manufactured using very low amounts of water. To create the WR.UP® in TencelTM we have used elastomer obtained from recycled materials converted into elastic fiber.

Robust and soft

Drill is an eco-friendly fabric obtained from recycled materials converted into new fiber. It is robust yet soft to the touch. It is also highly breathable and does not irritate the skin.

Classic denim becomes eco-friendly

The shuttle-woven fabric is the classic striped denim, but the one used to create the new WR.UP® garments labeled (RE), is manufactured with eco-friendly yarns such as 100% organic cotton, polyester from recycled plastic converted into fiber, EcoveroTM eco-friendly viscose, and Lyocell TencelTM. Extremely comfortable to wear, it is stretchier than denim thanks to the new sustainable fabric that stretches in 4 directions rather than 2.

(RE)MOVE Freddy's Sustainability Committment

In a world that keeps changing and that requires the support of all of us, we have decided to launch a renovation plan with a view to safeguarding Nature. (RE)MOVE – Freddy’s Sustainability Commitment – is a program aimed at making our manufacturing process increasingly sustainable. The WR.UP® SS/22 is the first collection created in pursuit of this great ambition: Removing waste to realign ourselves with our natural side. This is the first collection entirely made of eco-friendly fabrics.

organic cotton
The cotton of the garments with the label (RE) is 100% organic with recycled elastomer.
polyester
The polyester of the garments with the label (RE) comes from plastic bottles that have been recycled and turned into new fiber.
chemical free
We are working so that all our dyes, including some of the dyes of the WR.UP® (RE) collection, can have low environmental impact and be free of harmful chemicals.
certification
We have started ISO 14001 certification processes for our sites, as well as GOTS/OCS and GRS certification processes for our fabric suppliers.
recycled material
The accessories of the garments with the label (RE), such as zippers and buttons, are made of recycled material.
compostable plastics
All the bags of the collection will be made of biodegradable and compostable plastics.
recycled paper
The garment tags are made of recycled paper.
renewable sources
In our offices we only use energy from 100% renewable sources.
Discover The Collection
WR.UP®-IN Instagram Influencers
Belen Rodriguez
Belen Rodriguez
@belenrodriguezreal
Cecilia Rodriguez
Cecilia Rodriguez
@chechurodriguez_real
Elisabetta Canalis
Elisabetta Canalis
@littlecrumb_
Ludovica Valli
Ludovica Valli
@valliludovica
Wilma Faissol Facchinetti
Wilma Faissol Facchinetti
@ladyfacchinetti
Catherine Poulain
Catherine Poulain
@official_cat
Paola Di Benedetto
Paola Di Benedetto
@paodb
Martina Luchena
Martina Luchena
@martinaluchena

What they say about WR.UP®

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Grace S.

“Excellent fit and fabric. I recommend them.”

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Anne C.

“What can I say? Great pants! They enhance the figure and are extremely comfortable.”

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Emily N.

“Perfect size. Perfect fit. Outstanding quality.”

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Lily L.

“Great color, very comfortable model, perfect fit.”

How do I wear them?

The garments of the WR.UP® line are stretchy, comfortable, and suitable to every moment of your day, but they are not like other pants. Wear them as if they were stockings, naturally unrolling them up your legs, remembering to unzip and unbutton them.

How do I wear WR.UP® Pants?

Frequently Asked Questions

Do I wear WR.UP® like any other pants?

The WR.UP® pants are made of a unique highly-stretchy fabric that makes them more comfortable but also more delicate. When you wear the WR.UP® pants remember to always unzip and unbutton them, then unroll them up your legs as if they were stockings.

Are WR.UP® made of true denim?

WR.UP® Denim are made with a special cotton jersey fabric that looks just like denim, but allows you to wear them with the softness and comfort of jersey pants. Also, the 100% bi-elastic fabric improves their fit and makes them more durable.

Do all WR.UP® models have the same fit?

All WR.UP® models have the same fit. Based on the material composition and on the treatments, they can be more or less close-fitting, giving different feelings when worn. The softest are WR.UP® in stretchy cotton in the basic colors.

Which size should I choose?

Make sure you choose the right size, so that the WR.UP® pants can enhance your curves.
Take a measuring tape and wrap it around the widest part of your hips and buttocks.
Then pull the two ends together without stretching the tape and look at the chart for the size that matches your measurement.

How can I know what is the rise of the WR.UP® pants?

The WR.UP® pants are available in 4 versions: low, regular, medium, and high rise.
The fifth letter of the product should correspond to the rise. For example, WRUP1LXXX indicates low rise pants.

How do I recognize the authentic ones?

The enameled logo on the back pocket, the label on the crossed belt loops, and the brand on the inner silicone band around the waistline are only present on original WR.UP® pants. Look out for these signs when you buy them, they are our guarantee of authenticity. Check also the ‘made in’ label, which should not feature China as the country of origin.

What is the difference between Skinny and Superskinny fit?

Superskinny pants are narrower down the legs and also 2 cm shorter than the traditional Skinny pants. In the portion from knee to ankle, WR.UP® Super skinny are much tighter.

What does WR.UP® 7/8 mean?

WR.UP® 7/8 means a fit which is about 11 cm shorter than the traditional Skinny fit. WR.UP® 7/8 end just above the ankle.

Which are the Shaping Effect models?

All the WR.UP® pants are manufactured using the Shaping Technology which, thanks to the silicone band around the waistline, keeps the pants up and in place, while shaping and sculpting your hips.

Can I put them in the washer?

Almost all the WR.UP® pants can be put in the washer on delicate cycle at a max temperature of 30°C.
Some models with special treatments, such as those in faux leather, have to be hand washed. Always refer to the washing instructions written on the inside label.
The WR.UP® pants cannot be bleached, tumble dried, ironed or dry cleaned.

If I wear them all day, will the silicone band be uncomfortable?

No. The silicone band is thin and designed to make them as comfortable as any other stretch jersey pants. The inside band around the waistline keeps the pants in place, increasing the feeling of comfort.

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