- Freddy Store
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The WR.UP® technology is designed to help every woman enhance her curves and feel more feminine and attractive. Countless styles: from lighter or darker jeggings to wide-fit bootcut pants, from skinny pants in spandex or jersey cotton blends to workout clothes.
WR.UP®’s proved to be such a winning choice that it captivated even women in show biz who have become WR.UP testimonials. A casual-chic style for Laura Chiatti, who chooses the color beige. Marica Pellegrinelli, top model and wife of Eros Ramazzotti, with her statuesque body dares with a fluo yellow. Eleonora Abbagnato and Violante Placido, two other beautiful women, choose darker, casual and classy tones for their walks.
Exceptional testimonial of the 100% Made in Italy collection is Italian Olympic champion Alessia Maurelli, captain of the National Rhythmic Gymnastics Team of the Italian Gymnastics Federation, of which Freddy is Sponsor and Official Provider.
And that is not all. The revolutionary technology patented by Freddy crossed the national borders and charmed even supermodel Barbara Palvin, one of Victoria Secret’s angels. In just a short time, the garments of the WR.UP® line have become famous even among international celebrities. Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria, and many other VIPs have been spotted around town wearing our WR.UP®, that once again prove to be the winning choice for every woman who wants to look her best: because WR.UP® FITS BETTER!
WR.UP® is the technology patented by FREDDY consisting in a unique mix of seams, Italian design and ultra-slim silicone to naturally enhance and shape the curves around the buttocks, waist and thighs. The innovative WR.UP® pants by Freddy stand out for a few yet exceptional features.
The silicone band around the waistline helps shape and sculpt the hips, while keeping the pants up and perfectly in place.