Discover WR.UP®
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WR.UP®’s secret
They chose WR.UP®
What they say about WR.UP®
How do I wear them?

The world's most famous

Find out why they are so beloved
Find out why they are so beloved

WR.UP®: the world's most imitated shaping pants, the only original patented and designed in Italy

Smoothing effect

WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

Lifting effect

WR.UP® is the unique jersey denim 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

Shaping effect

WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.


The silicone band around the waistline helps shape and sculpt your hips, while keeping the pants up and in place. The band below the buttocks, together with the special seams and the shape of the crotch, define and lift them enhancing your feminine sensuality.

How WR.UP® works

Patented Made in Italy Technology

The smoothing, lifting, and shaping effects are the result of the Italian research that created the WR.UP® Patented Technology. This innovative design has been conceived using high-quality stretch fabrics and silicone finishes to naturally enhance and shape the curves of every woman.

Patented Technology

Find out if it's original

The enameled logo on the back pocket, the label on the crossed belt loops, and the brand on the inner silicone band around the waistline are only present on original WR.UP® pants. Look out for these signs when you buy them, they are our guarantee of authenticity. Check also the ‘made in’ label, which should not feature China as the country of origin.

Find out if it's original

They chose WR.UP®

Let yourself be inspired by the pictures of our fans and celebrities who love WR.UP®

Belen Rodriguez
Belen Rodriguez


Cecilia Rodriguez
Cecilia Rodriguez


Elisabetta Canalis
Elisabetta Canalis


Ludovica Valli
Ludovica Valli


Wilma Faissol Facchinetti
Wilma Faissol Facchinetti


Catherine Poulain
Catherine Poulain


Paola Di Benedetto
Paola Di Benedetto


Martina Luchena
Martina Luchena


What they say about WR.UP®

Grace S.

Grace S. review

““Excellent fit and fabric. I recommend them.”

Anna C.

Anna C. Review

“What can I say? Great pants! They enhance the figure and are extremely comfortable.”

Emily N.

Emily N. Review

“Perfect size. Perfect fit. Outstanding quality.”

Lily L.

Lily L. Review

“Great color, very comfortable model, perfect fit.”

How do I wear them?

The garments of the WR.UP® line are stretchy, comfortable, and suitable to every moment of your day, but they are not like other pants. Wear them as if they were stockings, naturally unrolling them up your legs, remembering to unzip and unbutton them.

How do I wear WR.UP®?

Frequently Asked Questions

Do I wear WR.UP® like any other pants?

The WR.UP® pants are made of a unique highly-stretchy fabric that makes them more comfortable but also more delicate. When you wear the WR.UP® pants remember to always unzip and unbutton them, then unroll them up your legs as if they were stockings.

Are WR.UP® made of true denim?

WR.UP® Denim are made with a special cotton jersey fabric that looks just like denim, but allows you to wear them with the softness and comfort of jersey pants. Also, the 100% bi-elastic fabric improves their fit and makes them more durable.

Do all WR.UP® models have the same fit?

All WR.UP® models have the same fit. Based on the material composition and on the treatments, they can be more or less close-fitting, giving different feelings when worn. The softest are WR.UP® in stretchy cotton in the basic colors.

Which size should I choose?

Make sure you choose the right size, so that the WR.UP® pants can enhance your curves.
Take a measuring tape and wrap it around the widest part of your hips and buttocks.
Then pull the two ends together without stretching the tape and look at the chart for the size that matches your measurement.

How can I know what is the rise of the WR.UP® pants?

The WR.UP® pants are available in 4 versions: low, regular, medium, and high rise.
The fifth letter of the product should correspond to the rise. For example, WRUP1LXXX indicates low rise pants.

What is the difference between Skinny and Superskinny fit?

Superskinny pants are narrower down the legs and also 2 cm shorter than the traditional Skinny pants. In the portion from knee to ankle, WR.UP® Super skinny are much tighter.

What does WR.UP® 7/8 mean?

WR.UP® 7/8 means a fit which is about 11 cm shorter than the traditional Skinny fit. WR.UP® 7/8 end just above the ankle.

Which are the Shaping Effect models?

All the WR.UP® pants are manufactured using the Shaping Technology which, thanks to the silicone band around the waistline, keeps the pants up and in place, while shaping and sculpting your hips.

Can I put them in the washer?

Almost all the WR.UP® pants can be put in the washer on delicate cycle at a max temperature of 30°C.
Some models with special treatments, such as those in faux leather, have to be hand washed. Always refer to the washing instructions written on the inside label.
The WR.UP® pants cannot be bleached, tumble dried, ironed or dry cleaned.

If I wear them all day, will the silicone band be uncomfortable?

No. The silicone band is thin and designed to make them as comfortable as any other stretch jersey pants. The inside band around the waistline keeps the pants in place, increasing the feeling of comfort.