WR.UP® push-up super-faded denim shorts with slits

WR.UP® have become one the most sought-after pants among international celebrities!

The WR.UP® technology is designed to help every woman enhance her curves and feel more feminine and attractive. Countless styles: from lighter or darker jeggings to wide-fit bootcut pants, from skinny pants in spandex or jersey cotton blends to workout clothes.

WR.UP®’s proved to be such a winning choice that it captivated even women in show biz who have become WR.UP testimonials. A casual-chic style for Laura Chiatti, who chooses the color beige. Marica Pellegrinelli with her statuesque body dares with a fluo yellow. Eleonora Abbagnato and Violante Placido, two other beautiful women, choose darker, casual and classy tones for their walks.

Exceptional testimonial of the 100% Made in Italy collection is Italian Olympic champion Alessia Maurelli, captain of the National Rhythmic Gymnastics Team of the Italian Gymnastics Federation, of which Freddy is Sponsor and Official Provider.

And that is not all. The revolutionary technology patented by Freddy crossed the national borders and charmed even supermodel Barbara Palvin, one of Victoria Secret’s angels. In just a short time, the garments of the WR.UP® line have become famous even among international celebrities. Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria, and many other VIPs have been spotted around town wearing our WR.UP®, that once again prove to be the winning choice for every woman who wants to look her best: because WR.UP® FITS BETTER!

WR.UP® enhances your figure by hugging and shaping your curves

Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and special shaping inserts, this innovative design naturally defines and enhances every woman’s curves.

SMOOTHING EFFECT
WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

LIFTING EFFECT
WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

SHAPING EFFECT
WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special inner shaping band. Your body is art.

Give yourself the pleasure of always looking your best with the garments of the WR.UP® line!

Selected materials for a unique result

• The material used is designed to obtain maximum control and superior stretch.
• The specific anatomical shape and the various bends of the insert which covers the buttocks, create a shaping and form-fitting effect, as well as a push-up effect.
• The shape of the crotch, together with the materials and the type of seams used, make the pants fit perfectly on the intergluteal cleft and exercise a push-up action.
• Customized band inserted inside the belt for improved fit around the waistline and added shaping effect.
• Extra-light membrane with form-fitting and holding effect, inserted in the hip/thigh area of the pants.