FEBRUARY 16, 2020

WR.UP® is the Freddy patented trousers chosen and loved by a global community, which embraces all the countries in the world, narrated on the Web and on social media through different cultures, multiple identities, and therefore, thousands of ways to conceive beauty and sensuality, both in daily life and in special moments. Freddy took inspiration from this very spontaneous phenom, to pay homage to all the women who wear WR.UP® and created the new “PROUD TO BE THE WOMEN WE ARE” campaign where different styles and types of beauty are united by a shared feeling: the pride in living femininity freely.