Since the first day of isolation, we have felt the need to give meaning and purpose to all the sacrifices we are making. Reflecting upon the current situation is necessary because when life returns to normal, we shall all commit to building a better world.
At Freddy we have started this reflection by trying to answer the question: “What are we learning from this experience?”.

  • We are learning that if we are to achieve a goal, everyone needs to do their part.
  • That to help those in need, everyone can become a hero.
  • That to improve the world, we all have to move in the same direction.
  • That to defend our most sacred values, everyone has to equally contribute.
  • Because when it comes to loving life, there is no age, culture, nation or social status dividing us.

we are all the same

The success of the t-shirt We are all the same and the many messages you shared on social media, convinced us to create a new colorful edition:
Choose the women’s or men’s model and add it to your cart, make a purchase of at least £69 to get it for free*.

Share your selfie WEAREALLTHESAME

You can also post a selfie or a video on social media with the hashtag #weareallthesame to share thoughts on what we need to learn from this emergency to build a better future


*The discount code WAATS2020UK is valid on a minimum purchase of £69, excluding the value of the t-shirt - £24.30. The color of the t-shirt sent to you is at Freddy discretion. The promotion cannot be combined with other ongoing initiatives and is valid while stocks last.