In a world that keeps changing and that requires the support of all of us, we have decided to launch a renovation plan with a view to safeguarding Nature. (RE)MOVE – Freddy’s Sustainability Commitment – is a program aimed at making our manufacturing process increasingly sustainable. The WR.UP® SS/22 is the first collection created in pursuit of this great ambition: Removing waste to realign ourselves with our natural side.
This is the first collection entirely made of eco-friendly fabrics. The characteristics of this product’s fabric are:
Lyocell made from eucalyptus
Low water consumption
Comfortable & Fresh
Harmful dyes free
100% Recycled Elastane
Accessories made of partially recycled material
Bags made of biodegradable and compostable plastics
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
WR.UP® have become one the most sought-after pants among international celebrities!
The WR.UP® technology is designed to help every woman enhance her curves and feel more feminine and attractive. Countless styles: from lighter or darker jeggings to wide-fit bootcut pants, from skinny pants in spandex or jersey cotton blends to workout clothes.
WR.UP®’s proved to be such a winning choice that it captivated even women in show biz who have become WR.UP testimonials. A casual-chic style for Laura Chiatti, who chooses the color beige. Marica Pellegrinelli, top model and wife of Eros Ramazzotti, with her statuesque body dares with a fluo yellow. Eleonora Abbagnato and Violante Placido, two other beautiful women, choose darker, casual and classy tones for their walks.
Exceptional testimonial of the 100% Made in Italy collection is Italian Olympic champion Alessia Maurelli, captain of the National Rhythmic Gymnastics Team of the Italian Gymnastics Federation, of which Freddy is Sponsor and Official Provider.
And that is not all. The revolutionary technology patented by Freddy crossed the national borders and charmed even supermodel Barbara Palvin, one of Victoria Secret’s angels. In just a short time, the garments of the WR.UP® line have become famous even among international celebrities. Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria, and many other VIPs have been spotted around town wearing our WR.UP®, that once again prove to be the winning choice for every woman who wants to look her best: because WR.UP® FITS BETTER!
WR.UP® enhances your figure by hugging and shaping your curves
WR.UP® is the technology patented by FREDDY consisting in a unique mix of seams, Italian design and ultra-slim silicone to naturally enhance and shape the curves around the buttocks, waist and thighs. The innovative WR.UP® pants by Freddy stand out for a few yet exceptional features.
The silicone band around the waistline helps shape and sculpt the hips, while keeping the pants up and perfectly in place.
The high-quality fabric is another secret of the WR.UP® technology. With the perfect amount of stretch and reinforced in strategic areas, it provides a smoothing and shaping effect to waist, hips and thighs.
Whatever model you choose (regular, skinny, bootcut, shorts, fitness, etc.), the WR.UP® technology will give you the support you need to enhance your curves in a harmonious way and with no pressure marks.
The special seams filled with silicone and the special shape of the crotch offer unparalleled support, defining and lifting the buttocks. The stretch fabric hugs your curves like a second skin, enhancing your natural sensuality
Give yourself the pleasure of always looking your best with the garments of the WR.UP® line!
Selected materials for a unique result
- The material used is designed to obtain maximum control and superior stretch.
- The specific anatomical shape and the various bends of the insert which covers the buttocks, create a shaping and form-fitting effect, as well as a push-up effect.
- The shape of the crotch, together with the materials and the type of seams used, make the pants fit perfectly on the intergluteal cleft and exercise a push-up action.
- Customized silicone band inserted inside the belt for improved fit around the waistline and added shaping effect.
- Extra-light silicone membrane with form-fitting and holding effect, inserted in the hip/thigh area of the pants.